The Process
Heather Can Help You Buy a Home
Whether it’s your first home or if you’re an experienced buyer, purchasing a home is a complex process. By working with Heather, you’ll find a home in the neighborhood where you want to live, one that fits your budget and meets your goals for features, quality and value. Once you’ve found the home that’s right for you, Heather will guide you through the process of making an offer; negotiating the terms of the sale; getting your potential purchase inspected, repaired and appraised; and closing the sale.
When you work with Heather, you will:
⦁ Be more likely to find the home that meets all your criteria
⦁ Lessen the amount of time it will take to find your home
⦁ Understand all the terms, processes and documents used when buying your home
⦁ Have up-to-date market information that will allow you to make informed decisions
⦁ Have a skilled negotiator working on your behalf, one who is committed to looking after your best interests
⦁ Enjoy peace of mind, knowing that all the details of your purchase are being taken care of by an experienced and knowledgeable professional
Selling Tips ~ Heather Can Help You Sell a Home
Finding a buyer for your home is only one facet of a real estate professional’s job. There are many more aspects including explaining the basic real estate practice, principles & all the related paperwork, performing a Comparative Market Analysis (CMA) to help determine your home’s value, helping to prepare your home for sale, listing your home, marketing your home, keeping you informed throughout the process. When the sale begins, it’s important to work with someone who will assist you with the paperwork, negotiate on your behalf, make sure deadlines are met, and work with the title & escrow company.
By working with Heather Lockwood, you will:
⦁ Be more likely to realize the highest return on the sale of your home
⦁ Reduce the number of days your home is on the market
⦁ Become familiar with all the terms, processes & paperwork involved in selling your home
⦁ Have confidence that your home will enjoy exposure to more buyers & active agents with qualified buyers
⦁ Receive regularly updated market information that will enable you to make informed decisions
⦁ Have a skilled negotiator working on your behalf
⦁ Have peace of mind knowing that all the details of your sale are being handled properly by a licensed & trained professional.
Heather Lockwood's Marketing Plan
Professional Marketing Plan for Heather Lockwood's Listings is committed to obtaining the maximum exposure for your property & getting it SOLD. These are some of the Marketing Services you can expect from Heather as your Listing Agent.
1. Recommend Home Enhancement & Staging ideas to make property more saleable & work with you to establish an effective pricing strategy.
2. Professional photos & videos for MLS, Internet & Social Media.
3. Prepare all listing documents Send listing contract to NGLR MLS: Northern Great Lakes Realtors MLS which reciprocates with: Central Michigan Association of REALTORS® Northeastern Michigan Board of REALTORS® Aspire North REALTORS® (formerly TAAR)
4. Place 'For Sale' signs & Lock Box on property
5. Actively contact sphere of influence & large database to provide information about your property (they know people who are buying).
6. Send “Just Listed” e-mail to area Top Agents with comparable listings
7. Send “Just Listed” post card to neighboring homes.
8. Invite the Women’s Council of Realtors (WCR) top agents to tour.
9. Upload listing on 800+ websites including Zillow, Realtor.com, Trulia, Homes.com, YouTube, etc.
10. Create a property specific webpage for the property.
11. Create a property specific booklet for display at the property to assist buyers & agents during showings.
12. Create & distribute digital marketing packages highlighting property
13. Feature property on my personal website: heatherlockwood.com
14. Advertise on YouTube, Zillow, Instagram, Facebook
15. Send Social Media Marketing uploads to forward through your social media links
16. Arrange all showings for other agents through ShowingTime.
17. Contact you regularly with verbal or e-mail progress reports
18. Review marketing activities with you while your property is available.
